Call of Duty: Black Ops grosses record-setting $650 million in five days

Activision announced Thursday that Call of Duty: Black Ops has set a new five-day entertainment industry record, grossing over $650 million globally. Following the first-day record Activision announced last week, the company’s latest smash hit breaks the previous $550 million five-day sales record set last year by Call of Duty title, Modern Warfare 2. “Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Activision Blizzard CEO, Robert Kotick, in a statement. �”The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms

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