Jell-O Cashes in on the Mayan Apocalypse

Will Jell-O forestall the Mayan apocalypse?
Let's hope so. The brand is positing that solution in the ad above in which the dessert serves as a sacrifice to please the gods.
The brand will bolster the campaign's short run (the end of the world is slated for Friday, Dec. 21) with a Twitter-based contest. The brand is asking fans to tweet about the one thing they'd do before the world ends with the hashtag #funpocalypse. Jell-O will award $100 a day to 12 people a day between now and Dec. 20 to the fans with the best tweets.
Meanwhile, Jell-O plans to introduce a sequel to the ad above on Dec. 22. The brand hasn't revealed the premise.
The Kraft brand isn't the only one to at… Continue reading...
More About: Advertising, Marketing, Mayan Apocalpyse, jell-o

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