'Halo' franchise has raked in $3 billion since launch

Microsoft has unveiled that the popular Halo franchise has sold 46 million units since original launch in 2001.The franchise has generated $3 billion in revenue, in total, with most of the games bringing in over $100 million in revenue on day one. More recently, Halo: Reach brought in $200 million in revenue in 24 hours across the U.S. and Europe."Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers," added Microsoft's Chris Lewis (via GI.biz).To boost awareness of the upcoming Halo 4 (not that it needs any), Lewis says: "From the world's first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable".Halo 4 will be released on November 6th.Permalink | Comments

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