fredag 17 augusti 2012
Cable spectrum deal shows that Verizon is vastly smarter than AT&T in the PR department
Now that the Justice Department has signed off on Verizon’s�(VZ) deal to acquire Advanced Wireless Spectrum licenses from several major cable operators, it’s a good time to compare Big Red’s strategy for acquiring more spectrum with rival AT&T. Both carriers have long claimed spectrum poverty despite their vast holdings, but Verizon has typically taken an under-the-radar-approach to making spectrum moves while AT&T (T) has consistently behaved as the proverbial bull in a china shop. Nowhere was this more evident than in AT&T’s horribly botched attempt to acquire T-Mobile. The problem with AT&T’s approach was that it was, well, a standard AT&T approach to spectrum acquisition: the company acted as though gobbling up one of the remaining few nationwide wireless carriers
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