Annual mobile app downloads to jump to 182.7 billion by 2015, IDC says

According to a new report from research firm IDC, annual mobile app downloads are expected to jump from just 10.7 billion in 2010 to 182.7 billion in 2015. The company noted that that developers should keep a close eye on in-app purchases as the primary focus for monetizing applications ? a far different approach than the standard method of relying on the initial app purchase. “This shift is most evident in the free app category, where in-app purchases allow users to buy a more functional version of the app or to turn on additional features,” the report said. “In this instance, the mobile apps space is largely emulating the success of mobile games that have long incorporated in-game purchases of

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